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YouTube to try out paid channel subscriptions, says AdAge

The online video service will try to compete with traditional TV by debuting paid subscriptions for individual channels, according to AdAge.

By January 29, 2013


Kumo to be dubbed Bing, AdAge says

The advertising magazine says Microsoft will spend $80 million to $100 million in an ad campaign to promote its revamped search engine.

By May 25, 2009


Microsoft reportedly wants to replace the cookie

The company is working a tracking technology that would extend to mobile devices and the Xbox, says AdAge. But will the cookie crumble away without a fight?

By October 10, 2013


Twitter said to be prepping ad re-targeting exchange

According to AdAge, Twitter is trying to take on Facebook with a system meant to allow advertisers to target users who visit their sites with ads on Twitter

By May 30, 2013


iTunes Radio to go live in September, says report

Apple has already cooked up deals with a handful of major advertisers for the launch of iTunes Radio next month, reports AdAge.

By August 21, 2013


It's men who do more holiday spending, survey says

An ESPN survey suggests that while women do more shopping and browsing, it's the men who outspend the women during the holiday season.

By November 27, 2013


Instagram inks its first advertising agency deal

The Facebook-owned entity has hooked a really big fish in the advertising world.

By March 7, 2014


Apple brings on sales exec for iTunes Radio

Michael Pallad, formerly of Cumulus Media, will oversee broadcast-related ad sales on iTunes Radio, CNET has learned.

By December 10, 2013


Facebook to marketers: It's time to buy ads

A recently obtained document purported to come from Facebook indicates that organic distribution across the social network could be hobbled.

By December 5, 2013


Facebook hires first marketing chief from Motorola Mobility

Gary Briggs formerly served as Motorola's CMO after Google completed its $12.5 billion acquisition last year.

By August 4, 2013