A new report says Apple's trying to woo cable companies on ad-skipping technology for TV programs.
The TV network says the satellite TV provider "deliberately failed to disclose" the AutoHop features during contract negotiations in 2011.
Fox Broadcasting sought to block the AutoHop feature, which allows programs to be viewed without commercial interruption.
Dish chairman Charlie Ergen believes the service's new ad-skipping Auto Hop feature is a necessary response to the lure of Web TV, according to a Wall Street Journal report.
Fox and NBCUniversal file copyright infringement suits over the Auto Hop feature, leading the satellite carrier to fire back with a lawsuit of its own.
The feature is part of a viral marketing campaign that allows users to blink their eyes in order to skip ads on YouTube.
Discovery's CEO said Dish's new ad-skipping DVR tech could destroy traditional cable TV, possibly pushing up prices and limiting the amount of programming produced by undercutting ad revenue.
Learn how to stop spending 30 seconds watching an ad you've seen 10 times before, and start watching your video instead.
After striking a deal with Disney, the satellite television operator is reportedly negotiating for an Internet TV service to be released as soon as this summer.
Dish's ad-skipping feature becomes a negotiation tool with networks, Keurig fights knockoff cups with high-tech machines, and Logitech debuts its universal-remote keyboard.