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Article

Don't like targeted ads? Opt out, says online ad group

The Interactive Advertising Bureau releases new privacy guidelines that would allow Web sites and marketers to offer behavioral and targeted ads based on consumer data unless the consumer opts out.

By February 24, 2008

Article

Yahoo launches new video ads

Company offers interactive formats, including so-called bumper ads, as more and more people watch videos online.

By March 5, 2008

Article

Spot Runner acquires online ad firm Weblistic

Spot Runner acquires Weblistic in all-stock deal and plans to offer online marketing along with its Internet-based TV and radio ad campaigns.

By March 4, 2008

Article

GetIrishNow.com ad campaign: These Irish eyes are rolling

The Irish Spring soap brand attempts to kick off a viral ad campaign using leprechauns and fake Irish accents. Come on, couldn't they think of anything better for St. Patrick's Day?

By March 4, 2008

Article

Mobile ads start to get traction

A new Nielsen Mobile survey indicates that more people are seeing mobile advertising--and they don't seem to mind it.

By March 4, 2008

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Start-up Turn offers automated online ad market

The Turn Smart Market blends all types of online ads, pricing, and targeting methods.

By March 3, 2008

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New teaser ad: Is it the latest Razer mouse?

Flash ad features a zooming object that appears to be a mouse.

By February 28, 2008

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Now with ads: Picnik photo-editing site

Free users of the online photo-editing site now get more features--but ads, too. Premium subscribers get an ad-free view and a couple other perks.

By February 27, 2008

Article

New Apple MacBooks: Now with added Penryn

Apple has just unveiled what we've all been expecting for months: new MacBooks and MacBook Pros that sport new Intel 'Penryn' Core 2 Duo CPUs

By February 26, 2008

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Confidence lacking in Microsoft-Yahoo merger at online ad meeting

Attendees of the Interactive Advertising Bureau annual meeting say Yahoo and Microsoft may need each other but neither really knows what to do to beat Google.

By February 25, 2008