The Interactive Advertising Bureau releases new privacy guidelines that would allow Web sites and marketers to offer behavioral and targeted ads based on consumer data unless the consumer opts out.
Company offers interactive formats, including so-called bumper ads, as more and more people watch videos online.
Spot Runner acquires Weblistic in all-stock deal and plans to offer online marketing along with its Internet-based TV and radio ad campaigns.
The Irish Spring soap brand attempts to kick off a viral ad campaign using leprechauns and fake Irish accents. Come on, couldn't they think of anything better for St. Patrick's Day?
A new Nielsen Mobile survey indicates that more people are seeing mobile advertising--and they don't seem to mind it.
The Turn Smart Market blends all types of online ads, pricing, and targeting methods.
Flash ad features a zooming object that appears to be a mouse.
Free users of the online photo-editing site now get more features--but ads, too. Premium subscribers get an ad-free view and a couple other perks.
Apple has just unveiled what we've all been expecting for months: new MacBooks and MacBook Pros that sport new Intel 'Penryn' Core 2 Duo CPUs
Attendees of the Interactive Advertising Bureau annual meeting say Yahoo and Microsoft may need each other but neither really knows what to do to beat Google.