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Acxiom, the company that tracks everything from your income to your politics, plans to introduce a service that will reveal what it knows about you, according to a new report.
New service uses little-known details about your life to authenticate you online. Biographical "facts" are a stronger deterrent to fraud, Acxiom says.
Leading data broker Acxiom's free AboutTheData.com service offers a glimpse of the ad-targeting information the company has collected about you. But opting out of targeted ads may not be so simple.
Online-advertising firm woos Cheryl Kellond from Yahoo and Darin Hicks from Acxiom, and names former Yahoo Chief Data Officer Usama Fayyad to its board.
The caucus, made up of both Democrats and Republicans, has requested information from companies that collect, analyze, and sell consumer information.
The social network is opening up its custom ad tool to third-party ad managers, which means more companies can use Facebook to reach already existing customers.
With 500 unique categories, such as cereal buyers and frozen food buyers, the social network creates more ways for advertisers and agencies to specifically target users' online buying habits.
Panel approves a bill that backers say will help fix the problem of Social Security number misuse and identity theft. But it has a long and uphill battle to go before it becomes law.
Criminal hackers exploited known weaknesses in the password recovery feature to gain access.