Activeweave's BlogRovr technology will be worked into BuzzLogic's "Conversational Targeting" ad service so that clients can find out where their ads will be most relevant.
Called the Conversation Ad Network, the new addition to the clogged ad-network market tries to differentiate itself by using the "influence targeting" technology that BuzzLogic offers to clients.
Trailfire, like Stickis, lets you annotate Web pages with Post-It-like notes.
Coming soon: New widget enables users to share their shoe links, get feedback.
At DemoFall 2007: a powerful research tool gets new social network features.
A very useful new browser add-on, BlogRovr, tells when your favorite bloggers have blogged about a site or story that you are reading elsewhere on the Web.