The company pulls out all the stops with its fall camera and camcorder announcements.
A new Sony camera is incoming, and it looks like the follow-up to the A77.
Excellent dynamic range helps Pentax's new flagship camera stand out from its predecessors and current competitors.
Apple adds raw image file support for 11 additional cameras for use in Aperture 3 and iPhoto '09.
Customers of the Canon 7D, Nikon D3S, Pentax K-x, and Sony 850 now have official support for their cameras' raw image formats.
Along with Canon's 7D and Nikon's D3s, and a number of high-end compact cameras move into the Adobe fold with betas of Lightroom 2.6 and related software.
In order to carve $700 off the price of the A900, Sony cut costs in four key areas: the A850's viewfinder isn't as nice; it's burst shooting isn't as fast; the finish is a little less...finished; and the remote is optional rather than included. According to Sony, that extra 2 percent of viewfinder coverage is really expensive to attain, and the fast mirror mechanism necessary to gain that 2 extra frames per second in burst shooting adds a lot of cost as well.
The new 90 megabyte-per-second Extreme Pro cards hit new speed heights. But it may be too soon to care for most people, even pros.
Resolution junkies just gained a more affordable dSLR option.
Today Sony announced two new lenses, the 30mm f2.8 DT Macro lens (SAL30M28) and the 28-75mm f2.8 SAM lens (SAL2875) along with three new dSLRs.