In a segment on his show, sponsored by T-Mobile US, Colbert suggests that its phones be inserted up rear ends to alleviate constipation. Now that's a product endorsement.
John Legere, leader of the third-largest wireless carrier in the US, is now calling on the US to change the way the auction is run.
The wireless carrier expects the momentum to continue into 2015, but it will have to reckon with the costs of its Data Stash program.
John Legere says that whether Dish is interested in an acquisition or a partnership to put its large cache of wireless spectrum to use, T-Mobile will benefit.
There's no better way to make a good impression than with a memorable Super Bowl ad, and the two carriers figure to make headway against bigger spenders Verizon Wireless and AT&T.
Marcelo Claure says his network has improved to the point that it is competitive, but adds he doesn't care if Sprint is the No. 3 or No. 4 carrier.
Any way you slice it, Verizon's network solidly beats its competitors nationwide, according to RootMetrics independent network testing. But AT&T is not far behind. And T-Mobile is edging forward, displacing Sprint as a distant third.
The wireless carrier adds to its many promotions with a $5-a-month program called "Score," designed to unlock lower smartphone prices.
The carrier will also offer up to $350 per line to T-Mo subscribers to cover costs related to switching networks.
Though it still lags in overall number of subscribers, the carrier beat rivals last quarter in terms of gaining new customers and keeping old ones, according to a research firm.