The Inside the NBA crew comes to Las Vegas to check out the latest gadgets and rip on Brian's hairdo.
Elton John, Beck and Lady Gaga are among the famous faces promoting products at the tech trade show. Oh, and then there's Shaq on a Segway.
Shaquille O'Neal is not ashamed to be a geek and claims he pays "real money" for apps. He reveals that he can't wait for the iWatch and used to pester Steve Jobs for new products before they came out.
YouTube is launching 100 of its own channels, from the likes of Madonna and Jay-Z, with Hollywood production companies on board.
Where once he might have held a press conference, now the basketball great calls it quits with a tweet and the clever use of new real-time social media tool Tout.
Bruce Manley, whose YouTube videos show him to be a basketball trick shot sensation, has reportedly accepted a Twittered H-O-R-S-E challenge from Shaq. They will, hopefully, face off in July.
Notable athletes use Twitter and so do some famous musicians. Pitchforkmedia.com has compiled sample tweets from the likes of Coldplay and Trent Reznor.
The Real Shaq shows her how it's done.
An interesting, if not bizarre, Twitter exchange between Shaquille O'Neal and Mark Cuban has led to speculation that Shaquille O'Neal wants to be traded to Dallas.
In a sign that the apocalypse may be closer than we think, here is Sockington, a cat who is half way to becoming the Shaq of cats. Or the Ashton Kutcher.