Google's Joe Kraus provides an update on OpenSocial, the set of APIs rolled out late last year for creating applications that can access friends and feeds from social networks.
OpenSocial started out as a way to blend consumer Web application data over the Internet, but it also has use behind the firewall, as Atlassian found.
An update to the technology for social Web applications makes it easier to build software that runs outside the browser, too.
OpenSocial doesn't matter nearly as much as the Social Graph API.
The first wave of applications built on Google's OpenSocial APIs is set for liftoff in the next few weeks as MySpace, Orkut, and Hi5 make the final push to release their software.
What started out as Google's effort to create a common API for developing gadgets for social-networking services is becoming more of a full-fledged cloud development platform.
While noncommittal on the Google-led widget effort, executive praises the Mac and hints future Windows Live efforts might find their way onto Apple machines.
The social-network builder now has a directory of about 30 applications built with the open-source technology.
With the debut of the iPhone App Store, social-network developer platforms are no longer the darlings of the software world. That's partially because you can charge for an iPhone app.
OpenSocial might not be Facebook's app platform, but it still has some neat apps that are worth giving a whirl, from PollDaddy to Stunt Pilot.