Macintosh marketing chief Mike Murray hoped that businesses would abandon their IBM PCs to join the revolution, but it proved to be more difficult than imagined.
On January 25, organizations will celebrate the Mac's launch with reflections from the original developing team and Ridley Scott, who directed the company's iconic "1984" commercial.
Between the new 12-inch MacBook and updates to the Pro and Air lines, it comes down to balancing battery life, connections and weight.
CEO has plenty to say about iPhone and how happy people are with the company's first smartwatch, but he doesn't tell us anything about Apple Watch sales so far.
The Apple Watch rollout hasn't been the smoothest experience, with buyers facing long shipping delays and confusion about how to actually buy the device, which was released Friday.
Technically Incorrect: An ad for its new Brrr-ito sees Ben and Jerry's launch a stoned hipster version of Apple's legendary opus.
An exhibit in New York reunites stars from technology's past -- from the "laptop" that's heavier than an automobile tire to computers you don't even need to touch -- and puts them at your fingertips.
Responding to pressure from programmers, Google has warmed up to a Microsoft technology that lets mice and touchscreens get along on the Web -- a technology Apple rejected.
Go back in time with a GIF of Apple.com at the dawn of the rainbow iMac -- as viewed on Netscape Navigator, naturally.
Apple's investors are waiting to see how customers react to the new Apple Watch, which goes on sale in April.