2753 Results for

Macintosh

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Macintosh's 100-day marketing blitz: After the applause, confusion

Macintosh marketing chief Mike Murray hoped that businesses would abandon their IBM PCs to join the revolution, but it proved to be more difficult than imagined.

By January 23, 2014

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Watch the first public Macintosh demo in newly released video

After the Macintosh's initial unveiling for shareholders, Steve Jobs gave the first public demonstration of the computer just a few days later. The video of that meeting has just been unearthed for the first time.

By January 26, 2014

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Early Macintosh developer: We would have worked for free

During an event celebrating the 30th birthday of the Macintosh, the team that created the iconic computer reflected on the early days.

By January 25, 2014

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Dave Winer's first encounters with the Macintosh

guest post Dave Winer's ThinkTank outliner was among the first wave of Macintosh software products. It was love at first sight, but Winer believes the Mac stopped short of where it could have gone.

By January 24, 2014

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Apple execs reflect on the Macintosh at 30

"The best thing to happen to the Mac in last 10 years was iOS," says Bud Tribble, Apple's vice president of software technology and a member of the original Mac team.

By January 24, 2014

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Marc Benioff's teenage affair with the Macintosh

guest post Six months after watching Apple's 1984 Super Bowl commercial, the 19-year-old future Salesforce.com CEO was a summer intern at Apple writing a sample game, "Raid on Armonk."

By January 24, 2014

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Steve Jobs' perfect pitch: The Macintosh launch

guest post Former Apple executive Jean Louis Gassée takes a nostalgic look at the Mac's historic launch and promises -- not to be confused with the hard struggle later on the battlefield.

By January 23, 2014

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Mitch Kapor remembers Lotus' Macintosh bomb

After developing 1-2-3, the first popular spreadsheet for the IBM PC and compatibles, Lotus hoped history might repeat when it came to the Mac. But Lotus Jazz for the Mac failed to deliver.

By January 23, 2014

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Software wizards of the 128K Macintosh

Bill Atkinson, Andy Hertzfeld, Steve Capps, and Larry Kenyon share their thoughts about developing the core software for the original Macintosh, which is about to mark its 30th anniversary.

By January 22, 2014

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Former Apple CEO John Sculley recalls the Macintosh launch

guest post Sculley stood behind the curtain with Steve Jobs moments before Jobs was to go on stage. Jobs was terrified, Sculley says, but once he took the stage, his presentation mastery took over.

By January 22, 2014