Macintosh marketing chief Mike Murray hoped that businesses would abandon their IBM PCs to join the revolution, but it proved to be more difficult than imagined.
On January 25, organizations will celebrate the Mac's launch with reflections from the original developing team and Ridley Scott, who directed the company's iconic "1984" commercial.
Tim Cook says the Apple Watch is "cool," the iPhone will remain Apple's top moneymaker, Apple Pay is in a skirmish with retailers, and he'd love to team up with Chinese e-commerce giant Alibaba.
Apple's new pro music app for Mac adds tight iPad integration for mixing, recording, and playing.
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Many of the original Macintosh development team gathered for a celebration in the auditorium in Cupertino, Calif., where Steve Jobs first introduced Apple's revolutionary computer.
After the Macintosh's initial unveiling for shareholders, Steve Jobs gave the first public demonstration of the computer just a few days later. The video of that meeting has just been unearthed for the first time.
During an event celebrating the 30th birthday of the Macintosh, the team that created the iconic computer reflected on the early days.
Apple wants you to see and hear how much people love its beloved Macintosh, and wants you to share your memories, too.
guest post Dave Winer's ThinkTank outliner was among the first wave of Macintosh software products. It was love at first sight, but Winer believes the Mac stopped short of where it could have gone.
"The best thing to happen to the Mac in last 10 years was iOS," says Bud Tribble, Apple's vice president of software technology and a member of the original Mac team.