Raise a glass. The Heineken Ignite interactive bottles full of LEDs, sensors, and wireless networking know when you're saying "cheers!"
Road Trip 2011: Many visitors to the Dutch capital can't leave without taking in the Heineken Experience, a self-guided tour through the old Heineken brewery and a chance to see how the world-famous beer is made.
Road Trip 2011: There are plenty of things associated with Amsterdam, some wholesome and some not so much. But one thing most people know is that the Dutch capital is home to one of the world's most popular brands of beer.
Heineken Star Player is a free new Facebook and smart phone app you play against your friends as you watch the Champions League. The future's here, and it's very shiny.
The Italian branch of Heineken persuades men, under false pretenses, to attend a classical music and poetry concert on the same night as a big soccer game. The results are astounding.
Miniaturized keg tap and cooling system from Krups and Heineken allows beer lovers to serve frothy Heineken from the tap anywhere they can find an outlet.
Heineken finally ships the "BeerTender" years after debut.