Being a Sony product, it's not made from no-name parts; up front you'll find Carl Zeiss optics and behind that are a 16-megapixel Exmor R BSI CMOS sensor and a Bionz processor.
Nikon's long-awaited mirrorless interchangeable-lens cameras debut as the Nikon 1 series.
For 2010, Sony rolls out the back-illuminated Exmor-R sensor down the HD camcorder line and adds SDHC card support.
The company's new Exmor R CMOS sensor technologies debut in two pocketable packages.
Sony has announced yet another contender for the superzoom throne at PMA 2009, the Cyber-shot HX1, featuring a new "Exmor" CMOS sensor.