Samsung ChatOn version 3.5 lets you delete messages even after they've been read, as well as adding new location, language and file-sharing features.
This report misstated the availability of the BBM for Android and iOS.
Korean electronics giant says its mobile messaging platform is now available in 237 countries and 63 languages.
Samsung's own-brand chat service has amassed a whopping 100 million users, just two years after its launch, putting it up with the likes of BBM and Line.
Samsung's new instant message service will work across multiple devices and platforms and launch in a mere 120 countries.
Samsung's free messaging service ChatON is here to take on BlackBerry Messenger and Apple iMessage.
A wave of the hand could mean danger for owners of the Nest Protect smoke detector. Also, Vine joins the messaging app trend with private videos.
For Samsung's quick second generation of its Gear smartwatch brought new apps, like iHeartRadio.
WhatsApp has hit a record high for messages sent and received in 24 hours, beating even New Year's Eve.
The electronics giant is especially keen on developers concocting and perfecting applications and services that can span smartphones, tablets, and televisions.