A hefty 40 percent of people polled by ChangeWave Research said they'd likely buy Apple's next-generation iPhone.
The research firm also says Siri is the feature consumers "like best." They've got gripes, though, about the battery life of Apple's smartphone.
Half of potential smartphone buyers polled would opt for Apple, yet Samsung devices are growing in demand, says a ChangeWave survey.
Apple skirts the low-end line with a more affordable, but smaller version of its blockbuster iPad that could bring tablets even more into the mainstream.
A new consumer-research survey says people just don't care about Apple's Maps software like they did about iPhone 4 antenna issues.
A new study shows that users are more satisfied with their tablets than their smartphones, and among tablets the iPad is king.
A new study from research firm Consumer Intelligence Research Partners has found that Web surfing and entertainment dominate iPad owners' time with their tablet.
The iPad is on the wishlist of 73 percent of folks who plan to buy a tablet in the next 90 days, according to ChangeWave Research.
The Retina Display topped the list as the most liked feature, while the iPad's cost was the biggest complaint, says a new survey from ChangeWave.
A new survey finds tablet adoption increasing among corporate tech buyers, with Apple extending its lead over rivals as Microsoft readies its tablet-friendly operating system.