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The iPhone maker recaptures the No. 1 spot after losing it to Google last year, according to the latest list of the BrandZ Top 100 Most Valuable Global Brands.
Apple's brand value fell by 20 percent, according to a survey by Millward Brown research company.
The iPhone maker is again No. 1, according to the 2013 BrandZ report, but some of its tech rivals are rising at a faster clip.
The search giant earned an estimated $756.6 million in brand value through news outlets, social media, and Twitter last quarter, according to a new study.
Google is establishing some "zones" in Best Buy and a few other outlets, buy it may end up being compelled to follow Apple and Microsoft with a chain of retail stores worldwide.
Apple took the top spot for the second year in a row, beating out IBM, Google, and McDonald's to assume the position of the world's most valuable brand.
The company has been named the most valuable global telecom brand, according to Millward Brown's BrandZ Top 100 Most Valuable Global Brands 2011. But remember, "valuable" does not mean "reliable" or "responsive."
Google had reigned supreme on the "BrandZ" top 100 list for the past four years. But with Apple's brand value rocketing 84 percent since last year, it knocked Google off its pedestal.
In a new hit parade of brands, Apple is at number one -- ending Google's four-year spell at the top.
Tech companies account for six of the top 10 most valuable brands, according to a new report, with Google in the top slot for the fourth year running.