While Apple has long allowed other types of digital content to be gifted, the option to give e-books had been unavailable until now.
The new online bookstore will offer commissioned works based on existing TV series, books, comics, and music.
Cue, Apple's senior vice president of Internet software and services, says he had to convince Jobs to pursue iBooks, and he only had a couple months to make it happen before the iPad announcement.
The new 10.1-inch device launches with an introductory price of $300 and includes over $200 in Nook content.
In its latest quarter, the bookseller narrows its adjusted losses in its struggling Nook digital division by $50 million.
The company has pulled a bookstore app in China that featured titles deemed "illegal" by the Chinese government.
Mahesh Veerina, president of the bookseller's Nook consumer business, says its strategy for selling Nook devices remains intact, even as the company plans to split in 2015.
The book publisher criticizes Amazon's negotiation tactics in their dispute over e-book prices.
In a letter to readers and authors, the e-commerce giants asks people to email Hachette's CEO saying they want lower e-book prices.
The battle to offer more same-day shipping brings together Google and Barnes & Noble, who hope to take on Amazon.