While Apple has long allowed other types of digital content to be gifted, the option to give e-books had been unavailable until now.
The new online bookstore will offer commissioned works based on existing TV series, books, comics, and music.
Cue, Apple's senior vice president of Internet software and services, says he had to convince Jobs to pursue iBooks, and he only had a couple months to make it happen before the iPad announcement.
The new 10.1-inch device launches with an introductory price of $300 and includes over $200 in Nook content.
The company has pulled a bookstore app in China that featured titles deemed "illegal" by the Chinese government.
In its latest quarter, the bookseller narrows its adjusted losses in its struggling Nook digital division by $50 million.
Mahesh Veerina, president of the bookseller's Nook consumer business, says its strategy for selling Nook devices remains intact, even as the company plans to split in 2015.
With the East Asian nation now added to the list, the tech giant's iTunes bookstore is available in 51 countries worldwide.
The book publisher criticizes Amazon's negotiation tactics in their dispute over e-book prices.
In a letter to readers and authors, the e-commerce giants asks people to email Hachette's CEO saying they want lower e-book prices.