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SXSW 'Homeless Hotspots' ignite controversy

Advertising agency sparks debate for using homeless men as Internet hot spots.

By March 12, 2012


Homeless hot spots at SXSW: A manufactured controversy

A few high-profile blog posts have gotten a lot of people upset about a program that might very well be helping people who really need the assistance. CNET's Daniel Terdiman weighs in.

By March 13, 2012


On the Eve of Marketing 2.0, the Dawn of Marketing 3.0?

I'm en route to the Marketing 2.0 conference in Paris where marketing executives are presenting and discussing the latest trends in their field. In a way, the story of the conference is the story of marketing itself.

By March 23, 2010


A new way to see the Internet: the Google Chrome videos

Advertising firm BBH has produced a series of videos for the Google Chrome browser, and you have to give them credit for creating such intuitive, almost naive metaphors for a very unemotional 'technocratic' brand.

By December 24, 2009


Forrester: Adaptive branding and the new four P's of marketing

Forrester is about to release a new report on "Adaptive Brand Marketing," in which it proposes the new 4 P's of Marketing: permission, proximity, perception, and participation.

By November 2, 2009


The new brand continuum

New York-based agency R/GA recently launched its new Brand Design practice. Clearly, brand designers are on the surge, especially in the digital space.

By August 17, 2008


Google wants to destroy the advertising industry. (At last someone says it.)

Cindy Gallop, former CEO of ad agency BBH New York, said at the Cannes Festival that Google wants to destroy the ad industry. Is she right?

By June 23, 2008