The company is offering 30 paid apps for free over the next two days. If users download all 30, they would be saving $100.
In return for free, "no-rush" shipping, Prime users can score a $1 toward an Amazon Instant video.
Can't find an app you're looking for in Amazon's Appstore? Then this post is for you.
The news comes a day after India-based e-commerce rival Flipkart unveiled a new $1 billion funding round.
Amazon had a troubling loss last quarter and it predicts rougher waters ahead. So why aren't investors more concerned? Because CEO Jeff Bezos is at the helm.
Despite its daring aspirations and 3D-like party tricks, the brave, new Fire Phone's lack of Google services will alienate anyone who expects the flexibility of a modern Android phone.
The e-commerce company has made the book publisher a public offer: accept $9.99 e-book prices, and Amazon won't ask for more of each sale.
The Fire Phone is a portable point-of-sale system for the Amazon faithful due to its Firefly feature.
The products, which range from jewelry and toys to home decor and tech accessories, can be personalized with choices of material, size, style, color, text, and images.
Some of the literary world's biggest names sign a letter opposing the e-commerce company's muscle-flexing with book publisher Hachette.