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New software developer kit removes apps' ability to access the unique string of numbers that individually identifies each cellular device.
It's unknown why Google is interested in InMobi in particular; what is clear is that Google needs to bolster its efforts in mobile advertising.
The world's largest social network is expanding its advertising technology to other app makers, hoping to grab an even larger piece of the ad pie.
The ad technology will allow Facebook partners to target ads at users on and off its website.
The social network is getting ready to launch a mobile ad platform that will allow it to better challenge Google's AdMob, Recode reports.
Social network is expected to give app makers a way to feature banner and custom Facebook ads. It's part of company's ongoing effort to help developers monetize, and to boost its own sales.
The social network's blossoming smartphone business brought in 59 percent of advertising revenue during the first three months of 2014.
Google's latest tweak to display ads will show you new app-download ads, as the company pushes advertisers to focus on mobile.
iPhone maker is reportedly allowing brands to spend just $100,000 to initiate a campaign, down from the $1 million they were required to put up back in 2010.
What once was Facebook's private mine has created a gold-rush effect with Google and Twitter also now seeking more mobile riches. But there's only so much money to go around.