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Google: Smarter ads in mobile games will be fun! No, really

Ads that pop up less often and allow publishers to offer full versions of games will make players happier in the long run, promises a Google exec.

By November 6, 2015


Google axes UDID support with updated SDK for AdMob

New software developer kit removes apps' ability to access the unique string of numbers that individually identifies each cellular device.

By April 8, 2013


Google I/O 2015 recap: Android M, Android Pay, free photo storage and new VR plans

Want to know what your next phone's operating system will look like, how Google wants to manage all your photos or how you'll pay with your Android phone? Look here.

By May 28, 2015


Google reportedly in talks to buy mobile ad startup InMobi

It's unknown why Google is interested in InMobi in particular; what is clear is that Google needs to bolster its efforts in mobile advertising.

By March 11, 2015


Facebook's ad service for mobile apps opens to developers

The world's largest social network is expanding its advertising technology to other app makers, hoping to grab an even larger piece of the ad pie.

By October 7, 2014


With Atlas, Facebook advertisers can follow you around the Web

The ad technology will allow Facebook partners to target ads at users on and off its website.

By September 28, 2014


Apple slashes iAd pricing again as AdMob onslaught continues?

iPhone maker is reportedly allowing brands to spend just $100,000 to initiate a campaign, down from the $1 million they were required to put up back in 2010.

By February 15, 2012


Facebook reportedly tinkering with its own mobile ad network

The social network is getting ready to launch a mobile ad platform that will allow it to better challenge Google's AdMob, Recode reports.

By April 20, 2014


'Facebook Audience Network' will deliver ads to mobile apps -- report

Social network is expected to give app makers a way to feature banner and custom Facebook ads. It's part of company's ongoing effort to help developers monetize, and to boost its own sales.

By April 25, 2014


Facebook mobile sales surge, CFO to exit

The social network's blossoming smartphone business brought in 59 percent of advertising revenue during the first three months of 2014.

By April 23, 2014