Ads that pop up less often and allow publishers to offer full versions of games will make players happier in the long run, promises a Google exec.
New software developer kit removes apps' ability to access the unique string of numbers that individually identifies each cellular device.
Want to know what your next phone's operating system will look like, how Google wants to manage all your photos or how you'll pay with your Android phone? Look here.
It's unknown why Google is interested in InMobi in particular; what is clear is that Google needs to bolster its efforts in mobile advertising.
The world's largest social network is expanding its advertising technology to other app makers, hoping to grab an even larger piece of the ad pie.
The ad technology will allow Facebook partners to target ads at users on and off its website.
iPhone maker is reportedly allowing brands to spend just $100,000 to initiate a campaign, down from the $1 million they were required to put up back in 2010.
The social network is getting ready to launch a mobile ad platform that will allow it to better challenge Google's AdMob, Recode reports.
Social network is expected to give app makers a way to feature banner and custom Facebook ads. It's part of company's ongoing effort to help developers monetize, and to boost its own sales.
The social network's blossoming smartphone business brought in 59 percent of advertising revenue during the first three months of 2014.