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Google axes UDID support with updated SDK for AdMob

New software developer kit removes apps' ability to access the unique string of numbers that individually identifies each cellular device.

By April 8, 2013


Apple slashes iAd pricing again as AdMob onslaught continues?

iPhone maker is reportedly allowing brands to spend just $100,000 to initiate a campaign, down from the $1 million they were required to put up back in 2010.

By February 15, 2012


Facebook reportedly tinkering with its own mobile ad network

The social network is getting ready to launch a mobile ad platform that will allow it to better challenge Google's AdMob, Recode reports.

By April 20, 2014


YouTube, AdMob founders step down

YouTube co-founder and CEO Chad Hurley and AdMob founder and head Omar Hamoui are leaving their positions at the Google-acquired companies, according to reports.

By October 30, 2010


Google's AdMob delighted with new Apple policies

Apple's decision to remove language from its iPhone Developer Agreement that could have caused problems for AdMob was welcomed at Google.

By September 9, 2010


AdMob CEO: Apple not enforcing ad restrictions

New policies that could have threatened AdMob's ability to sell ads in iPhone applications are not yet being enforced by Apple, AdMob's CEO confirmed.

By July 13, 2010


Report: AdMob alive and well in iPhone apps

Apple appeared to stymie Google's mobile-advertising plans by declaring ad networks owned by competitors off-limits on the iPhone, but developers are getting AdMob apps approved.

By July 2, 2010


AdMob lashes out at new iPhone ad policies

Changes made by Apple to its iPhone agreement could cripple Google's AdMob business, possibly throwing $750 million of Google's money down the drain.

By June 9, 2010


Apple change could thwart Google's AdMob

By preventing ad networks affiliated with mobile operating system vendors from sharing key details with customers, Apple could have soured Google's AdMob win.

By June 8, 2010


Google closes books on AdMob deal

It was just a matter of time after the FTC declined to block the deal, but Google's $750 million purchase of mobile advertising company AdMob is now final.

By May 27, 2010