Early users of the software tool include Hyatt Hotels & Resorts, which has integrated Uber's car service into its reservation screen.
At South by Southwest, the head of the Android and Chrome teams touches on a wide variety of topics, including how Google plans to reach the next billion uses.
Adobe launches some new mobile apps and its first hardware, plus a new software development kit that it hopes will bring in third-party supporters.
It gives outside developers access to programming that will let other applications integrate the new subscription-only music service, hoping to get Beats Music in your car, your home, everywhere.
Starting Thursday, developers can get an early look at the software development kit for the search giant's fitness software platform and start building out new apps.
The private social network opens up to allow users to share updates from more than a dozen camera and fitness applications.
Microsoft's latest strategy with Windows 8.1 is to roll out regular updates that refine the OS but don't deliver major new features.
The effort aims to make it easier for programmers to include social networking functions on websites and Web apps -- and for new social networks to launch.
Latest move underscores an industry in transition -- especially as Microsoft and Google seek to expand their reach by driving down cloud computing prices.
The Internet-connected headset software platform maker has hired Eric Johnsen, the founder of the Glass for Work initiative at Google X.