They say you get what you pay for, and in the case of Nikon's new telephoto lens, your pockets had better be pretty deep indeed.
Sometimes size matters, and bigger telephoto lenses make photos of distant animals possible. Nikon's 800mm f5.6 lens will doubtless have a big price tag, too.
Bigger may not always be better, though there's no doubt that photographers everywhere lust over ridiculously long telephoto lenses. Here's Nikon's latest monster, the 800mm f/5.6.
Canon has announced spring availability of its new EF800mm f/5.6L IS USM and EF200mm f/2L IS USM lenses.
In addition to announcing it's got a telephoto zoom and fast prime lens under development, Panasonic unveils its approach to the focus-post-shot problem.
Pros and enthusiasts in the US can rejoice that many of Canon's SLR lenses are a notch less pricey now. Better exchange rates might deserve some of the credit.
The maker of binoculars and spotting scopes has a $145 adapter that turns your fancy smartphone into a camera with a supertelephoto lens.
Its new 18-35mm lens comes in at a more reasonable price for buyers of that camera.
A mammoth pro lens with a built-in 1.4x focal-length extender is set for a 2012 debut, but Canon isn't promising anything yet.
What will be the hottest camera announcements at Photokina in Germany this year?