The Taiwan chipmaker has been known for supplying mid- and low-tier mobile devices, but it's pushing to go higher end.
Formerly Qualcomm's chief marketing officer, Anand Chandrasekher has been moved to a new position in the wake of negative comments about Apple's 64-bit processor.
A top exec takes a risk by dismissing the new 64-bit A7 too quickly. The chip supplier will likely have a different message if it brings out its own 64-bit design.
It's not surprising, but it is finally confirmed: the vaunted A7 chip in the iPhone 5s is made by Samsung.
Apple's A7 appears to be a dual-core design, bucking a quad-core trend in the Android world. But two cores provide plenty of horsepower, says Anandtech.
The company's move to a 64-bit chip is necessary. And it's meaningful that Apple got there first.
Don't swallow Apple's marketing lines that 64-bit chips magically run software faster than 32-bit relics. What the A7 in the iPhone 5S does do, though, is pave the way for Apple's long-term future.
The Apple A7 chip will take smartphones into the desktop world of 64-bit computing.
At Apple's annual fall hardware launch event, the company announces its brand new 64-bit A7 chip while Epic Games takes the stage to demo it with Infinity Blade 3.
After Apple announced its A7 processor last year, the industry has been moving to 64-bit, says a TSMC co-CEO.