The Web portal picks up 4-year-old video-syndication platform 5min as it strives to bolster its current video offerings.
Instructional-video site 5min will feature videos from Scripps Networks' HGTV, Food Network, DIY Network, and more. Companies will also partner on advertising.
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The company, coming into its own as an ad-driven digital-media firm, plans its biggest takeover since Tim Armstrong assumed command: the $405 million purchase of video-ad marketplace Adap.tv.
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The Web portal reports a 26 percent drop in revenue for the third quarter. Net earnings were buoyed by the sale of investments in Kayak and its ICQ operations.
The video site is among a raft of startups vying to be the next YouTube for do-it-yourself types. Can it break out of the pack with a new syndication model?
Five new partnerships come to the Twitter.com site, so that music and video content (among other things) will pop up as a widget instead of opening up in new links.
The video-format war between HTML5 and Adobe Systems' Flash is old news. More than half of Web video is now compatible with HTML5.