Sigma is showing off a massive 200-500mm, F/2.8 zoom lens that weighs 88 pounds.
The PS500MM headset performs and sounds great, but we're not sure the Linx Audio technology and lack of wireless is worth the hefty price tag.
The company's August lens offerings consist of a well-priced 200-500mm f5.6, second-generation 24-70mm f2.8 and midrange 24mm f1.8.
We welcome the 16-80mm f2.8-4 lens, but at $1,070 it's sadly out of the reach of a lot of advanced amateurs.
High-end lenses are a notch more attainable for Canon SLR users. Some lens prices were cut again after Canon trimmed prices last September.
Finally, a pro staple 70-200mm f2.8 and a new weatherproof telephoto zoom.
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Under CEO Kazuto Yamaki, Sigma has helped transform the Japanese company so most of its revenue comes from higher-end products. Too bad about the camera business, though.
Not to be left behind in the supertelephoto zoom department, Sigma literally one-ups one of its main rivals with the announcement of two different 150-600mm zoom designs.
Pros and enthusiasts in the US can rejoice that many of Canon's SLR lenses are a notch less pricey now. Better exchange rates might deserve some of the credit.