The Xperia Z3 will arrive on the "Uncarrier" six days after its brother, the Xperia Z3v, hits Verizon Wireless stores.
The Z3 Tablet Compact will also be available soon in the region, alongside the budget-friendly Xperia E3 and Sony's range of wearable devices.
Sprint and its prepaid brands will soon carry the low-cost HTC smartphone.
Apple certainly dominated the headlines over the past week, but it wasn't the only company with something to say. Let's take a look at the rest of the tech world.
"Beep" will be a feature-length documentary film and book of game sound and music from the mechanical arcades through today's orchestras.
Sony says the decision not to feature 2K screens on its smartphones is a deliberate choice and is beneficial for consumers.
Nokia has taken the wraps off a wireless charging pad that pulses to show notifications, and an HDMI streamer that lets you mirror your Lumia's screen on a TV.
New Lumia camera features and apps make Denim the next update to have. Plus, activate Cortana with your voice.
A fitness tracker, headphones, and a brand new Sony Walkman also make their debut at Europe's biggest tech show.
We're already used to the concept of smartwatches. Is that one reason why Apple will not call its rumored new gadget a watch?