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Unlike its pricier f2.8 alternative, the $1,500 24-70mm f4 model can compensate for camera shake. Also new for December: an $850 image-stabilized 35mm f2 lens.
One of Canon's most popular lenses gets better optics, coatings, and bokeh--but costs $1,000 more and doesn't get image stabilization. New wide-angle prime lenses do get it, though.
The new lens, with a fast F2.8 design, can counteract camera shake with vibration compensation that Nikon and Canon competitors currently lack.
The company's August lens offerings consist of a well-priced 200-500mm f5.6, second-generation 24-70mm f2.8 and midrange 24mm f1.8.
Sony's new cameras can shoot 960 frames per second for two seconds and can reach 1/32,000 second shutter speed -- for under $1,300.
The veteran 16-35mm f2.8 and 24-70mm f2.8 lenses get modern coatings and other modern touches.
The fixed-lens RX10 II and RX100 IV use a unique 1-inch stacked image sensor for 40x superslow-motion capture, 4K video shooting; A7R II mirrorless interchangeable lens camera has world's first back-illuminated 35mm full-frame sensor.
High-end lenses are a notch more attainable for Canon SLR users. Some lens prices were cut again after Canon trimmed prices last September.
The company's line of full-frame cameras grows to four models, with permanent price drops for some of the existing models.
Ahead of Photokina, the Japanese lensmaker announces a coming 15-30mm model that combines a fast f2.8 aperture with image stabilization.