Revenue in China helps boost the company to a record second quarter, but the iPad remains a weak spot for Apple.
Strong sales in the region during the Chinese New Year holiday pushed Apple to report higher smartphone sales than Wall Street anticipated.
The iPhone snagged a 27.6 percent market share in urban China for the three months ending in February, pushing Apple ahead of local vendor Xiaomi, according to a market researcher.
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Apple's tablet still dominates web usage, according to stats from ad network Chitika, but Samsung tablets have picked up speed over the past year.
Data from IBM and ComScore show strong growth in online sales. However, a report from the National Retail Federation says that shoppers actually spent less money online and in stores.
But sales will sink to under 50 million in the first quarter of next year, forecasts KGI analyst Ming-Chi Kuo.
The iTunes Store raked in more revenue overall in fiscal 2014 than in the previous year, but digital music sales have declined, according to Apple's annual report filed with the SEC.