But there's a silver lining: buy the PC/Mac version now, and transfer your character to consoles later for $20, or £12.99 in the UK.
Though Apple's new smartphones are set to cost $199 and $299, the big box retailer has put its prices a bit lower.
That's a $60 value and a Cheapskate exclusive. Your conference-calling life is about to get way easier.
To celebrate the launch of the Now TV Box, Sky is giving away six months of movies for the price of one.
If you went the prepaid route and ordered T-Mobile's no-contract iPhone 6, you may have no idea what to do once it arrives.
Apple announced a pair of new iPhones and an iWatch, but here's a quick look at what we didn't hear from Apple today.
Don't want another two-year noose? You can get a contract-free GSM version of the new iPhone -- for a price.
Like the carriers and other retailers, Target will offer the new iPhone for preorder on September 12 -- a week before it officially goes on sale.
Apple didn't so much introduce new products as try to persuade people to change their behavior. Are people that malleable?
Celebrities have turned out in droves for the Apple press event in California today where the company has announced the iPhone 6 and a wearable device called simply "Apple Watch".