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Mass Relevance puts Twitter in front of television audiences, boosting the social network's public profile and altering its perception as a place for more than pointless babble.
The married stars both tweet that they may take a Twitter hiatus if some reports about the show prove accurate.
The goal of the "Nielsen Twitter TV Ranking" will be to measure the unique audience tweeting about individual programs.
The goal would have been to encrypt your direct messages and other private information, says The Verge. So why did Twitter drop the idea?
The feature allows marketers to engage Twitter users talking about specific programs with Promoted Tweets.
The social network purchases Mesagraph and SecondSync as it looks to standardize a TV rating system and port its TV vision to the rest of the world.
The site says it's considering legal options to defend its right to reveal more about the government's requests for user data.
Key specs on Google's next smartphone hit the Web, HTC One Max may have a fingerprint scanner, and T-Mobile plans to shake up the industry -- again.
The social network assists people with finding all types of tweets, and pushes mobile users toward must-see news and entertainment.
The microblogging site picks up another TV-focused analytics company to aid in its quest to be a top advertising platform for media companies.