X

Hyundai SEMA Showcar preview (photos)

Hyundai's new flagship Equus get's the DUB Edition treatment and a selection of Genesis coupes and sedans get modded for the SEMA Show.

Antuan Goodwin
Antuan Goodwin gained his automotive knowledge the old fashioned way, by turning wrenches in a driveway and picking up speeding tickets. From drivetrain tech and electrification to car audio installs and cabin tech, if it's on wheels, Antuan is knowledgeable.
Antuan Goodwin
SEMA_DUB_Hyundai_Equus_Rendering_Final.jpg
1 of 7 Hyundai

Hyundai Equus by DUB

At last year's SEMA Show, the Genesis Sedan was the top of the Hyundai food chain, but this year the flagship Equus is top dog.

This DUB Edition Hyundai Equus gets the requisite custom paint job and 24-inch TIS wheels, but we're most excited about the audio enhancements. It all starts with the factory Lexicon audio system but builds with a custom trunk enclosure filled with Infiniti Kappa Series speakers and KAPPA ONE mono and KAPPA FOUR four-channel amplifiers.
Rhys_Millen_Equus_2010_SEMA.jpg
2 of 7 Hyundai

Hyundai Equus by Rhys Millen Racing

Rhys Millen Racing (RMR) takes the Equus in a totally different direction, adding 30 horsepower with an RMR Signature Edition air intake and stainless exhaust (415 horses total). The RMR Signature Equus will also feature a huge 14-inch brake kit.
ARK_Genesis_Coupe_Front_3_4_Final.jpg
3 of 7 Hyundai

Genesis Coupe by ARK Performance

ARK Performance will be bringing its Track Time Attack Genesis Coupe 3.8L show car to SEMA 2010, showcasing ARK's line of go-faster parts.
ARK_Genesis_Coupe_Rear_3_4_Final.jpg
4 of 7 Hyundai

Genesis Coupe by ARK Performance

The ARK Coupe gets the full gamut of engine, interior, exterior, brake, wheel, and suspension modifications with a target output of 450-horsepower from the DOHC 3.8-liter V6 engine.
ARK_Genesis_Coupe_Side_View_Final.jpg
5 of 7 Hyundai

Genesis Coupe by ARK Performance

"The performance parts from ARK will allow enthusiasts to further personalize our latest 3.8 R-Spec Genesis Coupe model," said Michael Deitz, Manager of Product Planning, Hyundai Motor America. "The modifications made by ARK are what SEMA is all about and why we offer the R-Spec model as the ultimate upgradeable, affordable, rear-wheel drive performance platform."
Gogogear_Genesis_Coupe_SEMA_2010.jpg
6 of 7 Hyundai

Genesis Coupe by Gogogear Racing

Gogogear Racing is bringing an actual Genesis Coupe race car to the SEMA Show, having plans to run this vehicle in the U.S. Touring Car Championships in 2011.

Gogogear claims this Coupe will pull 1.4 lateral Gs when pushed hard through a corner.
RIDES_Sonata_2.0T_Rendering_2.jpg
7 of 7 Hyundai

Hyundai Sonata 2.0T by RIDES and 0-60 magazines

RIDES and 0-60 magazines take ambition to a new level, namedropping Ferrari, Mercedes, and Porsche as inspirations for this Sonata 2.0T. We'll see how close it gets to those high watermarks when its Sonata debuts at the 2010 SEMA Show.

More Galleries

My Favorite Shots From the Galaxy S24 Ultra's Camera
A houseplant

My Favorite Shots From the Galaxy S24 Ultra's Camera

20 Photos
Honor's Magic V2 Foldable Is Lighter Than Samsung's Galaxy S24 Ultra
magic-v2-2024-foldable-1383

Honor's Magic V2 Foldable Is Lighter Than Samsung's Galaxy S24 Ultra

10 Photos
The Samsung Galaxy S24 and S24 Plus Looks Sweet in Aluminum
Samsung Galaxy S24

The Samsung Galaxy S24 and S24 Plus Looks Sweet in Aluminum

23 Photos
Samsung's Galaxy S24 Ultra Now Has a Titanium Design
The Galaxy S24 Ultra in multiple colors

Samsung's Galaxy S24 Ultra Now Has a Titanium Design

23 Photos
I Took 600+ Photos With the iPhone 15 Pro and Pro Max. Look at My Favorites
img-0368.jpg

I Took 600+ Photos With the iPhone 15 Pro and Pro Max. Look at My Favorites

34 Photos
17 Hidden iOS 17 Features You Should Definitely Know About
Invitation for the Apple September iPhone 15 event

17 Hidden iOS 17 Features You Should Definitely Know About

18 Photos
AI or Not AI: Can You Spot the Real Photos?
img-1599-2.jpg

AI or Not AI: Can You Spot the Real Photos?

17 Photos