Audi keynote address was a vision thing (pictures)
Rather than announcing new initiatives for products, the keynote at CES 2014 by Audi head Rupert Stadler was all about the future driving vision.
LAS VEGAS -- To emcee its keynote address, Audi enlisted Kunal Nayyar, the actor who plays Raj Koothrappali on CBS' "The Big Bang Theory." Nayyar seemed conversant with Audi's technology, and was able to handle the segue between segments of the keynote well.
As a reference to the past, Audi rolled out this Horch 18/50 as an early example of Piloted Driving. With this car, Piloted Driving meant having a chauffeur. Horch was one of the early companies that made up Audi.
This A7 drove itself out onto the stage as a demonstration of Audi's Piloted Driving initiative. CNET had a chance to ride along in this very same car during a Piloted Driving demonstration on a Las Vegas freeway.
Nayyar held up the processor board which makes Piloted Driving possible. Audi has been showing this board as a comparison to the trunk-full of computer equipment used to drive last year's autonomous vehicle demonstrator.
Audi gave a sneak peek of the LCD instrument cluster in its upcoming TT model update. Not only is this a reveal of the new TT, but also suggests future innovations in other Audi models. Here, the instrument panel is dominated by navigation, with virtual gauges pushed off to the corners.