Is Kia the new Scion? That's the question I kept asking myself over and over again as I tested the
At the 2009 SEMA Show, I was able to get a closer look at the way Kia is embracing the aftermarket and its array of Kia-branded dealer-installed mods. What I saw reminded me of Scion's first years, which featured partnerships with well known tuners and an array of TRD-branded dealer-installed options, so I don't think its a stretch to draw parallels between the two brands' paths.
Take a look at a selection of the, then let us know what you think in the comments.