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Turn on, plug in, phase out: Cadillac to do away with ELR coupe

What is essentially a two-door luxury car atop a Chevrolet Volt drivetrain is not long for this world.

2014 Cadillac ELR

The ELR's high cost of entry likely contributed to its poor reception among luxury buyers.

Josh Miller/CNET

File this one under "things we saw coming." After a couple of years of mediocre sales, Cadillac finally put the final nail in the plug-in hybrid ELR's coffin, stating that the company won't seek to develop a follow-up to its green-ish coupe.

"Regarding the ELR, subsequent generations of the car will not be developed," Donny Nordlicht, a Cadillac spokesman, said. "It is currently available as a 2016 model, and there is no change to that status."

Automotive News reported that Cadillac President Johan de Nysschen, speaking to a group at a media drive, said the car would only stick around until sales dwindle down.

However, the car is already selling in very small figures. According to Good Car Bad Car, Cadillac never sold more than 200 ELRs in a single month, and two-thirds of its per-month sales in 2015 didn't break double digits.

Part of its poor reception had to do with price. It debuted with an MSRP of $75,995, and only for the 2016 model year did that price go down, and only by $10,000. The car off which the ELR is based, Chevrolet's first-generation Volt, started at half the ELR's asking price.

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