2011 Geneva auto show: Rolls Royce 102EX concept
Yep, everyone has to do an electric car!
Brian Cooley Editor at Large
Brian Cooley is CNET's Editor at large and has been with the brand since 1995. He currently focuses on electrification of vehicles but also follows the big trends in smart home, digital healthcare, 5G, the future of food, and augmented & virtual realities. Cooley is a sought after presenter by brands and their agencies when they want to understand how consumers react to new technologies. He has been a regular featured speaker at CES, Cannes Lions, Advertising Week and The PHM HealthFront™. He was born and raised in Silicon Valley when Apple's campus was mostly apricots.
Expertise Automotive technology, smart home, digital health. Credentials
- 5G Technician, ETA International
Watch this: Rolls Royce 102EX concept
It's almost hard to take this one seriously: An electric version of the Rolls Royce Phantom. Really? But it's fascinating to walk around if only because it stretches the idea of what we think an electric car is/can be. Brian Cooley decides he would just as soon live in the thing as drive it.