Ubisoft CEO Yves Guillemot wants the next generation of hardware to arrive sooner rather than later. Speaking to Gamasutra, the executive explained that the extended current-generation cycle is cramping creativity.
"What we missed was a new console every five years," Guillemot said. "We have been penalized by the lack of new consoles on the market. I understand the manufacturers don't want them too often because it's expensive, but it's important for the entire industry to have new consoles because it helps creativity."
Guillemot went on to explain that when new consoles launch, gamers are more likely to try something new, instead of picking up serialized franchises like Call of Duty or Assassin's Creed.