Sony KDL-32BX330 review: Sony KDL-32BX330

Picture quality
For a long time, the TCL L40FHDF12TA was the most popular TV on Amazon, and while it wasn't much in the picture department, it was cheap. You want to know what? The Sony is both cheaper and it performs better. It's also smaller, and feel free to disagree with me but personally I'd rather watch a small TV with a good picture than a large TV with a bad one.

The Sony boasts acceptable black levels and passable, if not entirely accurate color. But its shadow detail and off-axis viewing are where the Sony shows its stripes.

Click the image at the right to see the picture settings used in the review and to read more about how this TV's picture controls worked during calibration.

Black level:

Of the three TVs I tested together -- the Samsung, Sony, and LG -- the Sony BX330 performed most like the Samsung EH4000, simply because the LG was the most "oddball." The Sony had OK black levels given the price, but the blacks weren't quite "true" and could look either blueish or greenish depending on the shade. Generally, its black levels were on a par with TVs like the LG G2, which cost a grand more. The Samsung was the standout here, as a result.

But the thing for me that differentiates a good TV from a great one is shadow detail: any TV manufacturer can artificially dim the backlight to make it darker, but shadow detail is harder to get right. The Sony may not have had the blackest blacks, but shadow detail was reasonable, and certainly head and shoulders above the LG 32CS460.

Color accuracy: Color was reasonable, but a lack of sophisticated color controls meant that primaries -- blue, red, and particularly green -- were off from the start and no amount of tweaking "Color" was going to fix that. While overall the color balance was quite pleasing with good saturation, it was skin tones that were most noticeably out. The Samsung EH4000 had much better color reproduction with rosier, more-natural faces.

Video processing: As a bare-bones set, the Sony lacks any of the videophile modes the more expensive TVs have. Of the three sets on test, the Sony was the worst but only by a small shade, with a little bit of moire in the stands section of our film resolution test. Even so, the Sony still passed. But the missing 24p mode was telling during the flyby of the USS Intrepid at the 24:58 mark of "I Am Legend." The TV lacked the silkiness of more expensive sets and showed a tendency for jerkiness. However, unless you watch a movie consisting of 100 percent pans, this is unlikely to affect your viewing that much. Some people are more irritated by judder than others, though.

Uniformity: During my test, none of the 32-inchers exhibited any problems with uniformity -- which can exhibit itself as backlight clouding (where large gray clouds appear in dark areas) or flashlighting (spots of light at the corners).

In terms of off-angle viewing, the Sony was the best of the three, with a little discoloration but nowhere near as pronounced as the other two and only minimal loss in contrast. If you're buying a set that could often be viewed from the side, this would be the one to get.

Bright lighting:
The Sony performed well in a lit room and under lights with decent contrast and only a small sacrifice to shadow detail. The TV lacks a glossy coating and so doesn't suffer from distracting reflections.

GEEK BOX: Test Result Score
Black luminance (0%) 0.0326 Poor
Avg. gamma 2.22794 Good
Near-black x/y (5%) 0.2713/0.2455 Poor
Dark gray x/y (20%) 0.3242/0.3259 Poor
Bright gray x/y (70%) 0.3191/0.3245 Poor
Before avg. color temp. 6186.2069 Poor
After avg. color temp. 6163.5835 Poor
Red lum. error (de94_L) 4.9945 Poor
Green lum. error (de94_L) 8.6216 Poor
Blue lum. error (de94_L) 4.1564 Poor
Cyan hue x/y 0.2046/0.325 Poor
Magenta hue x/y 0.3521/0.1678 Poor
Yellow hue x/y 0.4158/0.4757 Poor
1080p/24 Cadence (IAL) Fail Good
1080i De-interlacing (film) Pass Good
Motion resolution (max) 330 Poor
Motion resolution (dejudder off) 330 Poor

Sony KDL-32BX330

What you'll pay

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Where to Buy

Sony KDL-32BX330

Part Number: KDL32BX330/US

MSRP: $399.00

See manufacturer website for availability.

Quick Specifications See All

  • Enhanced Refresh Rate 60 Hz
  • Display Format 720p
  • Diagonal Size 31.5 in
  • Type LCD TV