Shure has been producing quality studio headphones for a number of years now, and has also been popular with the iPod generation, but now the company's pro and consumer lines are crossing paths.
The Shure SRH440 Professional Studio Headphones--one of four new pairs of recently introduced or revamped professional headphones--are affordable and sound surprisingly balanced. The SRH440s are intended for musicians in recording studios, but at $100, there's no reason music lovers who prefer headphones over earbuds can't enjoy them as well.
If you're looking for subtlety and ultraportability, these may not be for you. The SRH440s are full-fledged headphones, and they're a bit bulky. Included is a large vinyl carrying bag and threaded 1/4-inch gold-plated adapter. The construction is decent, but the material flexes quite a bit, and that is where the bargain price shows. Longevity may be an issue, but how much wear and tear is inflicted ultimately depends on the user.
The company's logo is emblazoned in silver on each earpiece and on top of the headband. The replaceable pads are black, oblong-shaped, and primarily made of vinyl, with a cloth interior sewn in. The cups can be flipped out in reverse for when you just need to monitor with one ear. Most people we know tend to just push an earcup behind the ear, but options don't hurt.