Samsung got an early start on CTIA 2010 when it introduced the Samsung Strive and Sunburst a week before the show began. The two handsets take a different approach to the still-hot messaging-phone trend. The Sunburst has only a touch screen, but the Sunburst offers traditionalists a physical QWERTY keyboard. On the whole, the Strive has all of the features you'd want in a midrange device plus decent performance. You also get access to AT&T's new cloud-based services. The Strive is reasonably priced both with a two-year contract ($19.99) and without ($169.99).
The Strive, aka the SGH-A867, fits the definition of a messaging phone. Much like the Samsung Flight it has a chunky (4.17 inches long by 2.15 inches wide by 0.58 inch deep) slider design. Common it may be, but we still think it's a relatively attractive device and we're pleased that it makes good use of its real estate. The Strive has a plastic shell and it almost feels a little too light in the hand (3.99 ounces), but the slider mechanism clicks into place on either end. You can get the Strive in black or purple; the features are the same on both models.
The display measures 2.6 inches, which is about as large as Samsung could go on the Strive. It's also bright and vibrant with support for 262,000 colors and 320x240 pixels. You can change the wallpaper, display theme, backlighting time, background color, and the type, size, and color of the dialing font. The menu comes in list and grid style; both designs are user-friendly.
The Strive's navigation array is well-designed with spacious, easy-to-use controls. You'll find a four-way-toggle with a central OK button, two soft keys, a control that opens a pop-up shortcuts menu, the Talk and End/power keys, and a Back button. The toggle doubles as a user-programmable shortcut to four features, but we don't like that the OK buttons opens the Web browser in standby mode rather than opening the main menu.
The QWERTY keyboard may be too small for some users; indeed, we were nervous once we first saw it. But after we used it for about 30 minutes, even the small, flat keys became relatively comfortable. Four rows of keys mean that letters share buttons with numbers and symbols, but that's hardly unusual on a messaging phone like the Strive. We like the dedicated shortcut for the messaging feature and the location of the space bar, which is in the center of the bottom row. Also, the top row of keys isn't squashed next to the bottom of the slider.
Remaining exterior features include a volume rocker on the left spine, and a camera shutter and Micro-USB port for a charger and syncing cable on the right spine. The camera lens sits in the top left corner of the Strive's rear face. The handset doesn't have a flash or a self-portrait mirror, and the memory card slot is located behind the battery cover.
The Strive has a large 1,000-contact phone book with room in each entry for six phone numbers, two e-mail addresses, a nickname, a birthday, a company name and job title, two street addresses, and notes. You can assign callers to groups and pair them with a photo and one of 11 (72-chord) polyphonic ringtones. New on the Strive is the AT&T Address Book feature, which allows you to back up your phone's contacts to an online address book. You also can send text messages and import contacts from the Web-based account.
Essential features include an alarm clock, a calendar, a task list, a notepad, a calculator, a unit and currency converter, a tip calculator, a world clock, a timer, and a stopwatch. More-demanding users will find Bluetooth, PC syncing, USB mass storage, and a voice recorder.
As you'd expect from phone with a keyboard, the Strive also comes with text, multimedia, and instant messaging. And along with the Sunburst, it's the debut device for AT&T's next-generation messaging service, which adds a reply-all feature for up to 10 recipients. AT&T Mobile E-mail service is also onboard. The service allows you to connect to Yahoo, Gmail, and other popular POP3 service, but you'll need to use a clunky Web-based interface.