When we first saw the Samsung Juke SCH-U740, we weren't sure if it was a cell phone or an MP3 player. Its shape is reminiscent of the lipstick design of the Nokia 7380, but unlike the 7380, the Juke has a swivel hinge that swings the phone open to reveal a keypad. This unique design certainly gives the Juke some serious sex appeal, but that's about where it stops. Feature-wise, the Juke is a bit of a dud. There's no video-recording capability, and most disappointing of all is the lack of V Cast access. For a music-focused phone like this, we would've really liked to have V Cast Music access so we could download music on the fly. But the disappointment doesn't stop there; the lack of an expandable memory slot and a few design annoyances make the Juke a lot less sexy than we thought it was at first. The Samsung Juke is available from Verizon Wireless for $99.99 with a two-year contract.
At first glance, the Juke does indeed look like a distant cousin of the Nokia 7380, one of Nokia's lipstick-shaped phones. It almost has the same dimensions at 3.82 inches by 1.18 inches by 0.83 inch, which makes it resemble a large pack of chewing gum. Since it's so small, it's also quite lightweight, at 2.82 ounces. On closer inspection, however, the Juke looks quite different. It has a spun-metal scroll wheel similar to the LG Chocolate VX8550, and above the scroll wheel is a skinny, 1.45-inch display. The display supports 262,000 colors, which is great, but since the screen is so small, it didn't make a big impact. Images still looked great though. You can adjust the screen's backlight time and brightness, plus the style and size of the dial fonts. When holding the Juke closed with the scroll wheel on the bottom, the hold switch, the charger, and the headset jack are on the left spine, while the volume rocker is on the right.