Rolling Ave. iCircle review: Rolling Ave. iCircle

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CNET Editors' Rating

3 stars Good
  • Overall: 6.7
  • Design: 7.0
  • Features: 7.0
  • Performance: 6.0
Review Date:
Updated on:

The Good The iCircle adds a two-way horizontal and vertical stand onto the back of a compact iPad back shield; it can also be used in a third, flatter typing mode. Compatible with Smart Cover.

The Bad The $70 price is way too high, and the construction quality feels several steps down from stellar.

The Bottom Line The iCircle is a clever multipurpose iPad back cover/stand, but its high price and somewhat flimsy feel don't add up to a smart purchase for most people.

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If I can think of one nagging annoyance about using an iPad, it's this: propping the darn thing up can often be more challenging than it needs to be.

Yes, that's what Apple's Smart Cover is for, to some degree: you can stand your iPad in landscape mode or settle it down to an elevated typing angle. That hasn't stopped others from dreaming up solutions to the same problem, mostly in the form of folio cases that bulkily transform into stands.

Sarah Tew/CNET

Startup company Rolling Ave. has another solution: turn a back cover into a convertible stand. The iCircle is a smooth plastic shell that fits around the iPad 2 or third-gen iPad and has a circular ring in the center. Pull the ring, and a stand pops out that can rotate into portrait or landscape mode.

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Where to Buy

Rolling Ave. iCircle

Part Number: ICRW1

MSRP: $69.99

See manufacturer website for availability.

About The Author

Scott Stein is a senior editor covering iOS and laptop reviews, mobile computing, video games, and tech culture. He has previously written for both mainstream and technology enthusiast publications including Wired,, Men's Journal, and Maxim, and regularly appears on TV and radio talking tech trends.