Rojo stands out from its rivals by focusing on social networking. Bloglines gives you the option of making your list of feeds public, but Rojo goes one step further with features that promote interaction between its users--a unique approach in a genre designed to deliver personalized content. For instance, you can Mojo a story, which means tagging it as recommended reading for other Rojo devotees to find. Wonder which stories are popular with other members? Click the Top Stories tab to view a list of Mojo'ed articles. In our tests, only a handful of stories out of dozens in our feed list had been tagged with Mojo more than once or twice, so perhaps the community spirit isn't quite there yet. Social bookmarking services such as Digg are more widely used.
You can also create a list of Rojo contacts--friends and business colleagues, for instance--and share feeds with them. Adding contacts is tedious work, though. You'll have to type them one by one and can't import, say, an address book from a popular e-mail program, such as Microsoft Outlook.
Rojo's execution needs work, and its interface lacks the polish of newsreaders such as Bloglines. Rojo could benefit from an easy-to-use subscription tool, such as Bloglines' Sub with Bloglines, which lets you add a site to your newsfeeds just by clicking a browser button or a menu item. Rojo also needs a preview pane for viewing Web pages, and we'd like the ability to update feeds automatically more often than once an hour.
Rojo's support is handled by online community forums, a slim but helpful assortment of FAQs, and several guided tours for beginners. These forums are helpful, and unlike the relatively nonexistent personal support from other Web-based services, the Rojo staff generally responds to queries within a few hours.
Overall, Rojo is a decent newsreader based on a clever concept, but we believe it could be better. If you demand subject tagging and want to see what other users are reading, then Rojo is a great choice, but we wish that it could display more content within its interface the way Bloglines can.