I compared it with JBL's smaller $59
The SC-MC07 (who comes up with these names?) isn't a bad little Bluetooth speaker and it certainly has an eye-catching design. The only problem with it is that it doesn't offer better features or performance than the competition and it's also overpriced. Some people may like the fact that it takes AA batteries, but most of these very small Bluetooth speakers in this price range include a rechargeable battery. The device also doesn't have a line input for non-Bluetooth devices.
In short, there are better alternatives to the SC-MC07 at this price, but it's worth a second look if the price should come down closer to $40.