In case you've never heard of Nocs, it's a Swedish company, and it has a growing line of headphones, most of them in-ear models. I've reviewed the
Why didn't I like it as much? Well, for starters it's got a pretty ho-hum design. It's not a bad design, but there are several other headphones out there with the same design, so it does nothing to set itself apart.
To put another way, Nocs' engineers have taken a common, off-the-shelf headphone, slapped the company logo on it and presumably put a decent driver inside it and customized the sound to their liking. There's a little more to it than that, but that's the general snapshot of the situation -- or at least my impression of it. (Note: After this review posted, a Nocs rep informed me that, "They might look somewhat generic but it's not an off-the-shelf product. It's our own tooling and the headband is made of TR90 Dupont Nylon, which is nearly unbreakable.")
As I said, the design's not bad. While the headphones don't fold up in anyway, they're fairly compact and comfortable enough, though not supercomfortable. They have textured, soft-to-the-touch finish and an Apple-friendly integrated remote/microphone.