While it's not quite a real product yet, Nikon previewedthe first in what looks to be a series of action cameras, the oddly named KeyMission 360.
The Tokyo-based company didn't provide much detail about it, save that it shoots 4K ultra high definition (UHD) video with a 360-degree field of view on two sides.
It's rugged, too: shockproof to 2 meters (6.6 feet) and waterproof to 30 meters (100 feet). It also uses electronic image stabilization.
As yet, Nikon hasn't offered any price or availability.