With the exception of its admittedly sleek-looking design, there's not a lot to differentiate the ultracompact Fujifilm Z5fd from a crowded field of budget competitors. Granted, it does come in an eye-melting raspberry red and a sophisticated mocha brown in addition to basic silver.
Like most, the 6-megapixel Z5fd offers a 3x zoom lens with a typically narrow f/3.5-4.2 36mm-108mm-equivalent lens. The 5-ounce camera's dimensions are 2.2 inches high by 3.6 inches wide by 0.8 inch deep, which makes it comfortable to stick in your pocket, but not quite as comfortable to shoot with. For instance, because of the combination of the camera's thin profile and the position of the lens so close to the edge, my finger frequently crept into the frame (only once did it actually end up in the photo, though).
The Z5fd's most novel feature is the Trimming for Blog tool, which, in addition to the age-old ability to crop a photo to 640x480, allows you to download the photos to a compatible device via IrSimple. I'm not sure how popular this is in Asia, but as far as I can tell not a lot of phones in the U.S. support it. So as of now, all you can really do is bounce the photos back and forth among select Fujifilm cameras.
Calling out the face detection with a dedicated button (and, of course, the "fd" in the model name) certainly makes it easier to find and use, but I'm still on the fence about how useful it is. It can locate more than one face in a scene but must choose a single face to take priority--usually the one closest to the center of the frame. The algorithm needs to be able to resolve two eyes, which seems to mean a horizontal angle of about 25 or 30 degrees off face front; it seems to have more tolerance vertically. A face must be within roughly 20 feet, and beyond that it starts to struggle. It's not fast enough to keep up with changing positions, and you frequently end up shooting in between face-focus locks (at which point it acts like normal focus).
Another Fujifilm staple is the Natural Light and Flash scene mode, which shoots two consecutive shots, one at a high ISO setting without flash, and one at a lower ISO setting with flash. You can then choose which look you prefer. The rest of the scene modes are pretty standard: Natural Light (high ISO), Portrait, Landscape, Sport, Night, Fireworks, Sunset, Snow, Beach, Museum, Party, Flower (macro), and Text. A Picture Stabilization mode merely uses high ISO settings to enable faster shutter speeds. In macro mode the camera can focus as close as about 3.1 inches.
That's about it. The Z5fd completely lacks any manual controls. No shutter- or aperture-priority exposure, no metering choices--not even manual white balance.
Though the 2.5-inch LCD tends to blow out in bright sunlight, it otherwise works very well. Plus, the Z5fd offers the option of driving the display at 30fps, 60fps, or in a standard power save mode. Though denoted by frame rates, the 60fps does make the screen look slightly higher resolution than the other modes. As you'd guess, it draws more power, as well.
The Z5fd's performance falls on the high side of average for its class; in other words, it doesn't set any records, but it's got little to be ashamed about. It's up and shooting within 1.6 seconds, and imposes a reasonable 0.5-second shutter delay under typical bright shooting conditions. In less-than-optimal light, that increases to about 1.1 seconds, good for its type. Unsurprisingly, it follows that it has a very good typical shot-to-shot time of 1.7 seconds. With flash enabled, that time rises to about 2.6 seconds.