If you've ever owned a Brita water filter, you've probably spent an embarrassing amount of time trying to remember when you last replaced it. Brita has teamed up with Amazon to try to take this worry off your list of first-world problems.
On Monday, the online mega-retailer began selling the Brita Infinity, a Wi-Fi-connected water pitcher that will automatically order you new replacement filters through Amazon Dash Replenishment. Here's how the $45 (about £32 or AU$63) pitcher works: You press the start button on the Infinity when you put a new filter into the pitcher. A built-in counter in the Infinity then tracks how much water passes through the pitcher. When the filter is almost spent (which takes about 40 gallons or 2 months), the Infinity will automatically order more filters from Amazon at about $6 each.
This latest partnership shows Amazon is eager to grow Dash Replenishment, the retailer's program that lets connected products order more supplies from Amazon. There are more than a dozen manufacturers that have teamed up with Amazon to enable their products to do the ordering for you, including Brother printers that will order ink and Gmate Smart Blood Glucose Meter that will order testing supplies.
Large appliance manufacturers such as GE and Whirlpool are also getting in on the Dash game with dishwashers, washers and dryers that will replenish your supplies. Amazon has also doubled its efforts in producing its Dash buttons, those little branded, Internet-connected buttons you can press to automatically order specific products, such as Kraft Macaroni & Cheese or Tide detergent.
Wi-Fi connected water pitchers are low on my list of smart home must-haves. But as someone who has often disregarded the recommended changing schedule for a water filter, I can see the usefulness in this connectivity. It comes down to how much Brita users are willing to pay for the convenience of being forgetful.
- Pitcher holds 8 cups (about 1.9 liters)
- Reduces contaminants including lead, zinc, copper, mercury and cadmium