Along with its large selection of e-books (Barnes & Noble says it offers 2 million titles in its "newly expanded" Nookbook Store), the company is making a bigger push into kids' content with its new Nook kids brand that features hundreds of "digital picture books" designed to take advantage of such color devices as the Nook Color and the iPad. At the same time, the company is highlighting how well the Nook Color handles periodical content, particularly magazines (one of the featured partners is National Geographic, but Barnes & Noble is also offering subscriptions for plenty of other titles).
We can't say those magazines will be a bargain price-wise, but they do look pretty good on the device. Yes, the screen is smaller than the iPad's, but you can zoom in and out by pinching and spreading your fingers, and there's a special "article view" that blows up the text and presents it in a more readable vertical column. Also, with a tap of button, you can access a thumbnail view that lets you scroll quickly from page to page and select the page you want. It's also worth noting that the Nook Color does display video, and the company says, "Periodicals, available by subscription and single copy, will continue to become even more interactive next year."
For those who aren't aware, certain e-books are lendable, and Barnes & Noble's LendMe feature, which permits you to lend certain e-books (the publisher must allow this feature to be activated) once for up to 14 days, is now integrated into the Nook Color's reading app. As previously noted, you can set up a network of friends on the device and share content, though the aforementioned restrictions apply.
Some quick impressions
In many CNET reviews we spend a lot of time talking about how a device is designed and what its features are, but sometimes not quite enough about what it's like to actually use the device. So, here are some observations after living with the Nook Color for three days:
- • We liked the general responsiveness of the device. It operated more smoothly than we thought it would and the screen was sharp and offered enough resolution. No, it's not a Retina display, but it's got some pop to it.
- • That said, it's not as smooth and responsive as the iPad.
- • Books download extremely quickly to the device. In many cases, you can be reading a new book in less than 10 seconds; in some cases 5 seconds.
- • The device is a little on the heavy side. Reading in bed, you will probably end up propping it up on your chest (same is true of the iPad).
- • When we were on a good, high-speed Wi-Fi network, the Web-browsing experience was good. Like with the iPad, you can spread and pinch to zoom in Web-browsing mode (you tap to zoom). Flash support is a nice plus, but don't expect all Flash video to run smoothly; Flash is still pretty finicky.
- • We had the occasional browser crash that locked up the device--funnily, when trying to browse to CNET.com's home page.
- • Using built-in Quickoffice software, we thought the device did a decent job handling PDF, Word, Excel, and PowerPoint files. The Nook Color is definitely more adept at viewing PDF files than any e-ink based e-reader.
- • JPEG, PNG, GIF, and BMP image files are viewable, and you can use any personal photo as wallpaper for the device.
- • To import files to the device, you simply connect the Nook Color to your computer via USB and drag and drop files on to the device or the microSD card (if you have one installed). The device will charge when connected to your computer.
- • You can drag and drop ePub files to a folder on the device and have a separate library of books you can access. In this regard, the Nook Color is more versatile than the Kindle, which does not support ePub. The Nook Color also accepts "loaned" ePub files from libraries.
- • Video support is fairly limited (you're dealing with Android Media Player). We tried some AVI files and Flip Video files to no avail, but had better luck with MPEG4 files that were compatible with an iPod/iPhone, Zune or PSP.
- • When playing audio with Barnes & Noble's children's books (some of them have a voice-over track that reads to kids), the audio levels from the speaker on the back of the device were fine. However, the audio levels with some of our video files didn't play loud enough (we had to use the headphone jack).
- • The shopping experience from the device has been much improved (it's much better shopping on the Nook Color than the standard Nook.
- • Barnes & Noble says it has improved its in-store streaming of books (yes, you can go into B&N stores and stream certain books for free for an hour at a time). We haven't had a chance to try it out yet but we'll report back when we do.
- • The Nook Color is rated at 8 hours of battery life for reading. That's actually OK, but when you run into problems is if you start doing a lot of Web surfing or running video. That's probably part of the reason Barnes & Noble doesn't want to emphasize graphically rich games. Doing stuff other than reading (except audio playback) definitely has a bigger impact on battery.
- • Some people complain that reading on an LCD causes eyestrain. We're a fan of e-ink displays and they are clearly superior for outdoor use, particularly in direct sunlight. But we didn't have a problem reading for well over an hour straight using the Nook Color's display and the LCD is viewable in dark environments (there are various screen settings, including a "sepia" and "night" mode).
- • The Nook Color offers six font sizes, plus six different fonts to choose from.
- • Barnes & Noble is selling plenty of accessories for the Nook Color, including a variety of cases and even signature charms that latch onto the Nook's signature "hook" at the bottom of the device.
- • Much like the iPad, the Nook Color must be charged with its special charger (included) or via the USB port on your computer.
When the Nook Color first arrived, we thought it was a polished, capable e-reader that had some nice extras but we lamented the fact that it came with just a handful of apps. With its firmware 1.2 upgrade and the launch of an app store, the Nook Color may not have become a full-fledged Android tablet but it does a better job masquerading as one and it certainly measures up to its billing as a full-featured "Readers tablet." and it remains a comparably good value at $250 (many of those who've "rooted" their Nook Colors consider it a great value).
While it's certainly not as zippy as other, albeit more expensive tablets, for the majority of users who are looking for a device that allows you to read e-books and periodicals, surf the Web (with Flash support), do e-mail and run some games and apps, the Nook Color is a good choice that's priced right--for the moment anyway.
We've called this the poor man's iPad in the past, and though it isn't exactly that (with all its apps the iPad simply offers much more functionality), its reading experience certainly rivals that of the iPad--just on a smaller, more portable scale.
In that sense, you could argue that it splits the difference between the iPad and the Kindle pretty well, offering the color touch-screen--neither "color" nor "touch screen" is available on the Kindle--at a price and size that's half that of the iPad. If you're not sold on e-ink and you don't want something as pricey and as heavy as the iPad, the Nook Color is your best bet.