Amazon offers more than 1.8 million e-book titles, including more than 180,000 exclusives. The Web retailer also tends to offer discounts more frequently than many of its competitors. While many have differing opinions on whether some of these practices are fair to competitors -- or good for the long-term health of the publishing industry -- they are certainly consumer-friendly, at least in the short-term.
A large selection of newspapers and magazines are also available on the Kindle. Note that these e-ink versions are often stripped-down, text-only iterations of what you may get on a Web site, tablet (or paper) version of the same title. Likewise, many of these require separate subscriptions -- so even if you already receive, say, the hard-copy or electronic version of The New York Times, you won't necessarily be grandfathered in to the e-ink Kindle version. (By contrast, newspaper and magazine apps generally do let you use your existing credentials to access them at no additional charge.)
If you're a subscriber to Amazon Prime ($79 per year, which equals less than $7 per month), you already get free two-day shipping for Amazon orders, and thousands of free streaming-video titles from Amazon. On the Kindle, you also get access to the Instapaper.. That lets you "check out" (albeit one at a time) at no additional charge. The list has more than 200,000 titles, but -- fair warning -- many aren't exactly mainstream, popular titles. You can also borrow e-books from most local libraries on the Kindle, as you can with other e-book readers. Amazon also offers a cool "send to Kindle" plug-in for the and browsers that lets you send any Web page to the Kindle for later reading; basically a free version of
The other big benefit of choosing Amazon as your e-book provider is that the company offers reading apps on nearly every major hardware platform. That means you can still access all of your Kindle content on iPads, iPhones, Android phones and tablets, Windows PCs and Macs, and any other device with a Web browser.
As you'd expect with an entry-level product, the $69 Kindle does require some compromises. The dearth of a touch screen means you need to input text (search terms, notes, and whatever else) using the directional pad under the screen. It's serviceable, but cumbersome -- definitely not as convenient as a touch screen. In other words, don't get this Kindle if you like to take notes.
In addition to the dearth of a self-illuminating touch screen, the $69 Kindle also loses the "X-ray" feature of the step-up Paperwhite. X-ray is the super index feature that lets you view the so-called "bones of the book" and see all the passages that mention relevant ideas, fictional characters, historical figures, places, or topics of interest. It's not even supported in every title, and its absence here -- in my opinion -- is no big deal.
Likewise, this entry-level Kindle lacks the Paperwhite's ability to estimate how much time is left in a chapter or full title based on your real-time reading speed.
Of course, one reason the $69 Kindle is so cheap is that it's ad-supported. The ads are occasionally tacky, but they only show up on the screensaver (when the device is off) and on a small strip on the home screen -- they never interrupt the reading experience. You can also "buy out" of the ads for $20 at any time, so it's best to start with the ad-supported one.
As with all such e-ink readers, the Kindle has all of the same benefits -- and shortcomings -- of the technology. For instance, it shows a subtle "ghosting" of the previous page. That lasts for five or six page turns, and then you get a black-on-white "flash" as the screen resets itself. Page turns are much faster -- and flashes are far less frequent -- than in the early days of e-ink, and I barely even notice the ghosting. But at least one colleague said that's a reason he prefers reading on an LCD tablet (such as an iPad or Kindle Fire) instead.
The Kindle includes an "experimental" Web browser. It works well enough, but you won't want to use the Kindle as your primary Internet access device. It does, however, come in handy when you need to click through a splash-screen or sign-up page in order to gain Web access.
What you won't get with the Kindle is an "open" platform. Amazon makes no bones about the lack of compatibility with other services or competing book formats. So -- while the Kindle can read PDF, TXT, and MOBI files natively, as well as other file types via conversion -- it cannot read EPUB files from third-party bookstores. (Unprotected EPUBs and other files can be converted to be viewed on the Kindle with the Calibre software.) If that's a deal breaker, go with Nook,
Likewise, don't get the Kindle if you're a fan of in-store tech support. Amazon will help you with support pages and forums, but -- unlike Apple and Barnes & Noble -- there's no in-person help available if your Kindle goes on the fritz.
Finally, the Kindle comes as bare-bones as possible. Besides the unit itself, the only thing in the box is the USB charging cable. Everything else -- a case, an AC adapter -- will cost you extra. That said, any USB phone charger will juice it up, and you probably already have one or more of them in your drawer.
Conclusion: A great reader for a great price
If you want a touch screen, a self-illuminating screen, compatibility with multiple online bookstores, or easy text input, look beyond the entry-level Kindle to any of its many competitors, such as the Nook, Sony Reader, or Kobo. But if you're looking for a long-lasting e-ink reader that gives you access to the largest selection of online books and only sets you back $69, the Kindle is a slam-dunk.