Nissan's various models share little commonality. Among its wide range, you've got SUVs, crossovers, sports cars, sedans, and odd outliers such as the Juke, Cube, and Leaf, all bearing little resemblance to each other. There's not much of a corporate identity among these models.
However, that identity crisis seems on the verge of breaking with Nissan's latest models. Recent updates to the Versa, Sentra, and even Pathfinder show some common lines, a rounded front fender merging into a side contour line that dips at the front doors. The 2014 Nissan Altima carries this look as well, and as a mid-size sedan is one of the company's bread-and-butter vehicles.
The look of the Altima may not be as dramatic as the Ford Fusion or Mazda6, but it is certainly more stylish than the staid Chevy Malibu or Toyota Camry. The roofline trails back toward the trunk in an almost fastback line. Headlight and taillight casings show a little panache with hooks in their upper sidelines, pointing back and forward, respectively.
The Altima treads a line between stylish and bland that may be a sweet spot in the mid-size sedan segment.
Giving the Altima a big leg up in this competitive segment is its fuel economy, 27 mpg city and 38 mpg highway, made possible largely due to Nissan's excellent continuously variable transmission (CVT). As for connected tech, Nissan hadn't previously shown much innovation, but the new Altiima picks up a few tricks, like adding Google search to its navigation system.
Other automakers, and even Nissan's upscale Infiniti brand, have developed signature cabin tech, electronics unique to the brand. Take Chevy's MyLink or Ford's MyFord Touch as two examples. Nissan has not been quite as forward-thinking in this regard. The 2014 Altima shows off Nissan's latest tech features, but the head unit has an off-the-shelf look and feel.
The Technology package for the Altima brings in a navigation-enabled head unit with a touch screen and voice command. Nissan notes that the touch screen is 7 inches, yet it looked small to me. Lacking any sort of home screen paradigm, I had to use a set of plastic buttons to access the main functions. An Apps button hinted at connected features.
The navigation system's maps showed good resolution and updated quickly as I drove. The system never seemed to lose its GPS fix. I could view the maps in plan or perspective format, and live traffic, coming in through satellite radio, showed up on many surface streets as well as freeways. Under route guidance, the graphics for upcoming turns weren't very rich, although the system did show which lanes I should be in for freeway junctions. Voice prompts read out the street names, as well.
Among the typical destination options, this head unit included Google search. To enable it, I had to load the NissanConnect app on my phone and connect it to the car. With my iPhone, I had to use the cabled connection and prelaunch the app, but Android users can get away with a Bluetooth connection. My phone served as the data conduit to the car.
Unfortunately, the onscreen buttons to access Google search are not among the other destination options, but hidden away under the App section of the menu structure, and required more than a couple of screen taps to find.
Along with a freeform Google search field, the Altima's head unit also offered specific categories, such as restaurants, and a voice search option. To use voice search, I had to tap an onscreen microphone button, rather than using the steering wheel button that activates the car's embedded voice command.
The car's broader voice command let me enter addresses into the navigation system as a single string, rather than breaking it up into parts. I could also make calls by saying the names of people in my phone's contact list and request music from a USB drive or cabled iOS device by artist, song, or album name. Voice command did a good job of recognizing my requests, and never proved frustrating.
Music options included the aforementioned USB port, Bluetooth audio streaming, satellite radio, and iHeartRadio through the NissanConnect app. To use iHeartRadio, the app had to be installed on my iPhone rather than having its functionality bundled into the NissanConnect app, like Google search.
Audio from all these sources played through a nine-speaker Bose audio system, which comes standard with the Altima's SL trim. Along with matched door speakers, this system included a center channel speaker on the dashboard. I would have preferred a subwoofer over the center speaker, which would have supplied deeper tones to make the overall music experience richer.